Recycling the AO way

Hundreds and thousands of electrical goods are dumped illegally in the UK every year.

Most of them could be reused or recycled. But even when they are, research shows that appliances are often not recycled properly. 

Working with the in-house AO team, we created a film that uses split screens to follow two journeys: a fridge that ends up in the wrong hands and a fridge that goes to AO’s very own recycling plant.